TherapyShmerapy is an independent neurodivergent and gender-diverse team that focuses on providing safe and collaborative peer mental health support and counselling services. Therapy Shmerapy is built on a foundation of lived and living experience, recognising the power of personal narratives in fostering genuine connection and healing.
My main focus was create a brand identity that is approachable and trustworthy yet fun and playful, which I translated in a custom hand-drawn typeface that is applied over a series of applications, including their website, booking systems and social media platforms with scrollable posts and business cards.